My story

Hello everyone!

My name is Mirella, married and the happy mother of a little boy, Eden. Originally from Switzerland and Brazil, I have always loved simple moments at home with my family.

Seeing my husband and son often matching in their sweatshirts, the idea for Sweet Mama was born: a brand that celebrates positivity through comfortable and inspiring clothing.

My journey took an unexpected turn during a trip to Quebec in 2023, where we decided to move in 2025. This led me to launch Sweet Mama earlier than planned, focusing on customizable sweatshirts.

Each piece allows you to express your personality with empowering messages, whether chosen from our predefined phrases or created entirely.

Despite these adjustments, my mission remains the same: to bring positivity into this world, one sweatshirt and tote bag at a time.

My main goal?

I want to have a positive impact on both the person who carries our messages and those who read them.

Words have immense power: they inspire, comfort, restore confidence and help change your mindset. 🌟

By wearing a Sweet Mama sweatshirt, hoodie, tote bag, or any other Sweet Mama product, you immerse yourself in the positive energy of the words you've chosen. Each message becomes a powerful reminder, an affirmation that encourages you to believe in yourself, move forward, and cultivate a positive mindset.

But this power doesn't stop there. ✨

When someone crosses your path and reads your message, it may be exactly the words they needed at that moment. A single word can plant a seed of hope, spark a smile, or even inspire inner change.

Sweet Mama is a brand that boosts self-confidence, spreads positive energy, and empowers everyone to be a messenger of well-being and inspiration. 💛

Because a simple word can change everything, for you and for those around you.

And the ultimate goal?

Remembering the actions of my mother, who volunteered in Brazil with her friend when I was little, I was deeply inspired to follow her selfless example.

During this humanitarian mission, she dedicated her time and energy to helping disadvantaged communities, providing essential support and bringing a ray of light in times of difficulty. The stories of her experiences have instilled in me the transformative power of mutual aid and generosity.

Sweet Mama, a committed brand

As soon as possible, part of the profits generated by Sweet Mama will be dedicated to solidarity actions.

Concretely, I plan to channel these resources towards initiatives that aim to support disadvantaged families, while recognizing that positivity can benefit everyone, whether they wear or read our messages.

This could result in the distribution of essential items such as:
✨ Clothes,
✨ Non-perishable food products,
✨ Toys,
✨ Other daily necessities.

I firmly believe in the power of mutual aid to create a lasting positive impact in our communities.

Products that go beyond simple clothing

Sweet Mama is not just a brand, it's a philosophy of life.

Each item I personalize carries a positive message, an invitation to feel good and to transmit beautiful energies around you.

Currently, I work with a supplier, but as soon as my other project develops, I want to design the clothes myself and create my own models.

Join me on this adventure!

Like the hummingbird that, drop by drop, extinguishes the forest fire, each positive message written on a Sweet Mama product is a building block for change.

Each creation is an invitation to spread kindness and support a common mission. ✨
Together, let's make positivity a daily habit! ✨

And if you too want to spread positive vibes, discover the Sweet Mama universe! 💛

To ensure a lasting impact, I am considering initiatives such as:

Solidarity donation program : 🌱
I would like to set up Sweet Mama collection points where you can drop off your used but still good condition clothes. These coins will then be redistributed directly to people in need and/or in partnership with charitable organizations.

Textile recycling : ♻️
Sweet Mama's end-of-life clothing can be transformed into new, useful, and sustainable products, such as tote bags, scarves, gloves, and socks, giving them a second life and reducing waste.

Thank you for being part of this wonderful adventure! ✨
Together, let's spread positivity and contribute to a more united world. 💫